Success! MAC Rodarte to Donate ALL Profits to the Women of Juarez

Yesterday, from a small internet cafe in Tunisia where I’m currently away on holiday, I heard the news (via email and Twitter) that MAC is to donate all global profits from their upcoming collaborative collection with Rodarte to ” a newly created initiative to raise awareness and provide on-the-ground support to the women and girls in Juarez”.

To say I was happy is an understatement. In fact I was so overwhelmed and blown away I was moved to tears and have not felt quite that emotional in a long time.

Read MAC’s full statement on Temptalia, who broke the news first.

MAC states that ” in response to public concern over the limited edition MAC Rodarte makeup collection” they met with a “collective group committed to working together on the overall direction of the new initiative to help the women and girls of Juarez and to raise global awareness of their plight.”  This group includes CONAVIM (Comisión Nacional Para Prevenir y Erradicar la Violencia Contra las Mujeres/National Commission to Prevent and Eradicate Violence Against Women.)

It seems MAC has listened to the voices of the people – their customers – and has finally done the right thing. For this I am grateful.

As for what happens next, I will be very interested to  know exactly what MAC’s plan is for that money and which groups will benefit. I will be keeping an eye on what happens and will stay in touch with the non-profit organisations whom I have been liasing with during the past couple of weeks. Whilst this is definitely a fantastic result, it’s of course imperative that the money goes into the right hands. Ciudad Juarez is not only a city infamous for its high rape and murder rate, but it is also notorious for systematic corruption within its police force and other organisations who hold power. I just hope and pray that the money donated by MAC gets to those who need it amost nd can make a real difference in building a safer future for the women of Juarez.

The petition which myself and others helped to write and circulate, has perhaps helped play a part in alerting MAC/Rodarte’s attention to the incredible upset that many felt about their upcoming Fall collection. To date we have collected 1,319 signatures. This is truly incredible and is down to the incredible hard work of a small group of truly insipring women who I’d like to briefly mention here, as I could not have done this alone.

First, the lovely @tsuminee (Liloo), who was my right-hand (wo)man. She worked night and day (literally) using the power of twitter to its full potential, pretty much stalking people until they heard her, translating tweets into Spanish, hounding celebrities, and pouring all her energy into spreading the word about the petition and the cause. She really put all her heart into it and although I’ve never met her, feel I’ve found a very special friend.

Then there is the very wise Cecilia aka @shandeva who tracked me down on twitter and first suggested writing the petition (very glad she did!) With her articulate prose and experienced wisdom she has helped guide us through this process and I’m very grateful.

Also providing a HUGE helping hand in spreading the word, keeping up the momentum and the motivation needed to get this off the ground, these ladies were remarkable:







@MargaBritto (especially for translating the petition into Spanish)



(I really hope I haven’t left anyone out!)

I am very grateful and humbled to have found strength and solidarity from a number of incredibly smart, generous and giving women, none of whom I know in person, but who I would very much like to share a well-deserved glass of wine with! I feel that through this process we’ve proven the power of standing strong together for what we believe is right. I am also so grateful to every single person who signed the petition, blogged about it and the situation in Juarez, retweeted a link, or simply took the time to read the various blog posts and articles on the issue. We all came together and it seems we have succeeded!

Now let’s see what difference MAC and their collective panel can do for the women of Juarez. They are the true heroes of this and they are why we did this. Let’s make sure we never forget them.

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4 thoughts on “Success! MAC Rodarte to Donate ALL Profits to the Women of Juarez

  1. You have made a huge difference in the world and you should be proud! So often we hear that individuals do not have any power against corporations, and that boycotts don’t work, but you and the other beauty bloggers have shown us that each of us has the power to effect change. Well Done!

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